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Author

A. Akhatov

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Conference Sep 2026

Optimization of Prices and Promotions for an FMCG Distributor: Double Machine Learning and Decision-Focused Learning

Pricing and discount management remain the most powerful and fastest-paying lever for raising profit in the fast-moving consumer goods (FMCG) sector, yet estimating the demand response to price from observational data is hampered by a systematic bias: discounts are not assigned at random but in response to seasonality...

N. Rabimov, A. Akhatov, Munis Xamidov · 0 citations

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