Author

A. Albdour

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Open access Jul 2026

From traditional to digital: Marketing implications for business strategy in the emerging market

The research aims to investigate the relationship between digital marketing capabilities (DMCs) and business performance in Jordan, with customer engagement as a mediator, consumer trust as a reinforcing mechanism, and government digital support as a moderator. Jordanian small and medium-sized firms (SMEs) have also se...

I. Alkhaldy, Bader Ismaeel, H. AlAbabneh et al. · Corporate & Business Strateg... · 0 citations

Review Open access 2026

Environmental business intelligence and sustainable decision quality: An exploratory test of green strategic agility

Industrial firms require timely environmental information to evaluate resource use, compliance exposure, and the long-term consequences of strategic alternatives. This study examines the association between environmental business intelligence and sustainable strategic decision quality and evaluates green strategic agil...

K. Amayreh, F. Wahsheh, Arwa Bustanji et al. · Journal of Project Managemen... · 0 citations