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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

A. Aljalabneh

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Review Open access Oct 2026

The Use of Social Media Platforms and their Impact on Enhancing Digital Engagement with Customers in the Jordanian Housing Sector

Objectives: This study aimed to identify the impact of social media platforms (such as Facebook, Twitter, and YouTube) on the services provided by housing companies in Jordan. The study explores how social media affects customer awareness, customer acquisition, customer retention, brand awareness, and customer loyalty...

T. Mansour, H. Mansour, A. Aljalabneh · 0 citations

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