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A. Boechat

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Open access Aug 2026

Designing Influence: Visual Identity, Social Representation, and Engagement in the Digital Persona of Shudu

This study examines how Shudu combines design aesthetics, social representation, and marketing engagement to construct a distinctive digital persona, and reveals that Shudu’s persona is built on a post-human aesthetic of visual perfection and futuristic elegance.

A. Boechat, Ana Luísa Marques · 0 citations

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