Open access
Aug 2026
Designing Influence: Visual Identity, Social Representation, and Engagement in the Digital Persona of Shudu
This study examines how Shudu combines design aesthetics, social representation, and marketing engagement to construct a distinctive digital persona, and reveals that Shudu’s persona is built on a post-human aesthetic of visual perfection and futuristic elegance.
A. Boechat, Ana Luísa Marques
· International Journal of Des... · 0 citations