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A. Çetin

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Open access Sep 2026

Greenwashing and the Erosion of Consumer Trust: A Critical Analysis of Communication Ethics in Tourism

The discrepancy between sustainability claims and actual practices in tourism and hospitality has brought forth the "greenwashing" phenomenon. This conceptual study analyzes the multi-dimensional effects of greenwashing perceptions on consumer trust through legitimacy theory, signaling theory, and attribution theory. T...

A. Çetin · 0 citations

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