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A. Che Abdullah

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Review Open access Oct 2026

Mediating effects of total quality management between entrepreneurial and market orientations, and international performance: from the developing-country context

This study aims to examine the direct effect of entrepreneurial orientation (EO) and market orientation (MO) on the international performance of apparel small and medium enterprises (SMEs). It also examines the mediating impact of total quality management (TQM) on the relationship between EO, MO and SMEs’ internati...

K. Hossain, Mohammad Nurul Alam, A. Che Abdullah et al. · 0 citations

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