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A. Demydova

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Review Open access Oct 2026

Trust as rhythm: A temporal framework for sustainable stakeholder trust in nonprofit digital marketing

Purpose. This conceptual paper develops the Trust Rhythm Framework, which explains public trust in nonprofit organizations as the outcome of periodic, predictable signaling rather than the accumulation of isolated trust-building attributes, and specifies how digital marketing channels produce that periodicity. Methodol...

A. Demydova · 0 citations

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