Jul 2026
Digital trust as a bridge: linking responsible AI and technological responsibility to customer loyalty among Nigerian student digital banking users
It is suggested that customers perceive responsible AI as a more salient and experience-driven aspect of digital banking than general technological responsibility, and digital trust is a strong predictor of customer loyalty.
A. G. Agu, N. Madichie, Clara Margaça et al.
· Society and Business Review · 1 citation