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Open access
Sep 2026
EMPIRICAL ANALYSIS OF THE INFLUENCE OF KAZAKHSTAN'S ETHNOCULTURAL HERITAGE ON TOURISM BRAND FORMATION
This study empirically examines how Kazakhstan's ethnocultural heritage contributes to tourism brand formation. It assesses the relationships of perceived ethnocultural value, authenticity, heritage interpretation quality, and digital presentation with brand attractiveness and intention to visit. The analysis uses surv...
Алия Аргынова, M. Altai, A. Gubarenko et al.
· Bulletin of the Internationa... · 0 citations