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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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A. Hidayat

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Review Open access Sep 2026

Navigating the Digital Marketplace How Entertainment, Customization, and Trendiness on Social Media Shape Brand Image and Purchase Intentions Among Indonesian Women

The rapid evolution of social media has fundamentally transformed consumer-brand interactions, particularly within the dynamic Indonesian digital landscape. This study investigates the impact of specific social media marketing activities (SMMAs) entertainment, customization, and trendiness—on the purchase intentions of...

M. Basori, A. Nugroho, A. Hidayat · 0 citations

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