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A. Ilham

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Open access Sep 2026

The Influence of Social Media Marketing, Brand Image, and Green Marketing on Brand Love and Consumer Loyalty of Kopi Tuku Simprug: A Study on Young Consumers in South Jakarta

This empirical investigation analyzes how Social Media Marketing, Brand Image, and Green Marketing impact Brand Love and Consumer Loyalty, focusing on a sample of 110 buyers at Kopi Tuku Simprug, South Jakarta. Applying a quantitative causal framework, information was gathered via purposive sampling and evaluated throu...

A. Ilham, Eri Marlapa · 0 citations

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