A. Jain

FINFLUENCERS AND THE MONETIZATION OF FINANCIAL INFORMATION FROM EXPOSURE TO ENGAGEMENT: EXAMINING FINANCIAL MISINFORMATION ON SOCIAL MEDIA PLATFORMS

The rapid rise of financial influencers (fin-fluencers) across social media platforms has transformed retail investment and financial literacy, yet it has simultaneously accelerated the spread of financial misinformation. While existing literature often explores content monetisation strategies and misinformation in iso...