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A. Joyal

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Review Open access Aug 2026

Artificial Intelligence in eWOM: Roles, Mechanisms, and an Integrative Framework

An AI-enabled lifecycle of Creation, Transformation, Transmission, Evaluation, Evaluation, and Governance is proposed and an AI-eWOM fit perspective is developed and a TCCM-organized research agenda identifies priorities for future research.

A. Joyal · Journal of business and mana... · 0 citations