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Author

A. Kharismasyah

2 papers indexed here

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Open access Sep 2026

Service Quality and Perceived Value on Brand Loyalty: The Mediating Role of Customer Satisfaction

This study aims to analyze the influence of service quality and perceived value on brand loyalty through customer satisfaction among users of PT Kereta Api Indonesia (Persero) services at Purwokerto Station. This study is motivated by the importance of brand loyalty in the transportation services industry and the diffe...

Bio Hiero Al Mahiesa, Tri Septin Muji Rahayu, M. Miftahuddin et al. · 0 citations
Open access Aug 2026

The Role of Financial Literacy in Mediating Overconfidence, Representativeness, Anchoring, and Availability Bias on Investment Decisions

This study aimed to investigate the relationship between heuristic behavioral biases and investment decision-making among Generation Z in Banyumas Regency, based on Behavioral Finance Theory and Heuristic Behaviour Theory, using financial literacy as a mediator in the decision-making process. The methods used in this s...

Viana Khoerunnisa, Ika Yustina Rahmawati, Naelati Tubastuvi et al. · 0 citations

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