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Author

A. Kozhakhmetova

1 paper indexed here

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Review Open access Sep 2026

NEW MEDIA MARKETING IN E-COMMERCE: TRENDS AND STRATEGIES

The rapid development of digital platforms has transformed new media marketing from an auxiliary promotional channel into an increasingly integrated component of e-commerce. Short-form video, live-streaming commerce, social commerce, influencer marketing, visual storytelling, and data-driven personalization have expand...

Y. Wang, A. Kozhakhmetova · 0 citations

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