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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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A. Leelasantitham

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Review Open access 2026

AI-Enabled Participatory Marketing: A Bibliometric Analysis and Research Agenda

Aim/Purpose: This study addresses the structurally skewed measurement of performance outcomes in the rapidly expanding AI-enabled participatory marketing literature. This paper aims to map the intellectual structure of this field, to measure the amount of outcome-related research in six performance domains and to ident...

Wachiranun Pum, Narongsak Sukma, A. Leelasantitham · 0 citations

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