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A. M. S. Azazz

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Open access Oct 2026

Digital Social Comparison and Consumer Behavior: The Roles of Status Motivation and Benign Envy in Green Hotel Booking Decisions

The increasing visibility of consumers’ environmentally responsible experiences on social networking platforms has created new forms of digitally mediated social comparison that may shape subsequent consumer behavior. Drawing on Social Comparison Theory, this study examines how observing others’ conspicuous green consu...

I. Elshaer, A. M. S. Azazz, S. Fayyad et al. · 0 citations

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