Open access
Sep 2026
The impact of regional digitalization on financial performance and emerging market trends in the Italian Spirits Industry
The spirits market is undergoing significant transformation due to changing consumer preferences, increasing awareness of alcohol consumption, product diversification, and growing competitive pressure. In this context, digitalization represents a strategic lever through which firms can improve market responsiveness, op...
P. Pariso, A. Marino
· Wine Economics and Policy · 0 citations