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Review Open access Sep 2026

From Blue Economy to Blue Marketing : Linking Consumer Engagement and Corporate Strategy for Ocean Sustainability—Theoretical Foundations and Propositions

Blue economy advocates the sustainable use of marine resources while fostering economic growth and environmental preservation. Yet many business sectors still pursue extractive practices that undermine marine ecosystems and disregard consumers' sensitivity. This gap between principles and practices underscores the...

M. I. Prete, A. Mileti, Diego Gabriele Coppola · 0 citations

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