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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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A. Nurasyiah

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Review Open access Sep 2026

Reframing City Branding Through Islamic Marketing Values: A Systematic Review Toward Sustainable and Muslim-Friendly Destinations

This paper aims to systematically review and reframe the concept of city branding through the integration of functional, symbolic, and experiential dimensions, while embedding Islamic marketing values. It explores how the incorporation of tawhid (oneness), ihsan (excellence), and amanah (trust) enhances the authenticit...

H. Monoarfa, A. Nurasyiah, Juliana et al. · 0 citations

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