Reframing tour guiding in the age of generative AI: a framework for self-guided tourism experiences
A new framework for GAI-driven SGE is presented, highlighting three central aspects: personalization, real-time support and contextual relevance, and its difficulty in replicating the emotional connections, cultural understanding and narrative immersion that human guides provide.
Dušan Mladenović, A. Peštek, K. Eluwole
· Journal of Tourism Futures · 0 citations