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A. Prasetio

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Review Open access Aug 2026

The Effect of Instagram Social Media Marketing (@Baliairport) on Consumer Purchase Intention, with Brand Awareness and Online Brand Engagement as Mediating Variables

Digital promotion through social networking platforms has reshaped the way airport tenants reach and communicate with prospective buyers. At I Gusti Ngurah Rai International Airport, @baliairport, the airport's official Instagram account, is used to circulate tenant-related information and promotional content. However,...

Celine Dyah Ayuning, A. Prasetio · 0 citations

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