Review
Open access
Aug 2026
The Role of Social Commerce and Gamification Features in Increasing Customer Loyalty: A Case Study of Shopee Indonesia
This study aims to analyze the effect of gamification and social commerce on Shopee customer loyalty in Indonesia. With the rapid growth of e-commerce, digital platforms are competing to implement innovative strategies to retain customers. As the market leader in Indonesia, Shopee integrates gamification features such...
A. Rafsanjani, Fabian Arya Maulana, I. Wiadi
· JURNAL ECONOMINA · 0 citations