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Author

A. Soegoto

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Open access Oct 2026

Inhibiting factors in digital supply chain implementation: Technology, organization, and environment framework study of the stilt-house industry in Tomohon City

Digital transformation has reshaped supply chain management, yet adoption among small, traditional enterprises remains uneven. This study analyzes the factors inhibiting Digital Supply Chain (DSC) implementation among stilt-house (rumah panggung) producers in Tomohon City, a wood-based craft industry of cultural signif...

Herry Lucky Lombote, A. Soegoto, J. Pondaag · 0 citations
Open access Oct 2026

Integrating E-Service Quality and Perceived Value in Explaining E-Wallet Satisfaction: The Mediating Role of E-Trust

This study examines the influence of E-Service Quality and Perceived Value on User Satisfaction, with E-Trust as a mediating variable, among students of the Faculty of Economics and Business, Sam Ratulangi University (FEB UNSRAT) who use the DANA e-wallet application. A quantitative, causal-associative research design...

Maria M. Mamahit, A. Soegoto, J. Poluan · 0 citations
Open access Sep 2026

SWOT-based marketing strategy to improve competitiveness: A qualitative case study of Coffee Shop Maary in Manado City

Intensifying competition among coffee shops in Manado City requires owners to strengthen their marketing strategies. Coffee Shop Maary offers quality products and a comfortable concept but faces suboptimal digital promotion and strong competition in the Wenang area, while prior SWOT studies have rarely examined micro-s...

Lidya Regina Natalia, A. Soegoto, J. Poluan · 0 citations

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