Digital transformation has reshaped supply chain management, yet adoption among small, traditional enterprises remains uneven. This study analyzes the factors inhibiting Digital Supply Chain (DSC) implementation among stilt-house (rumah panggung) producers in Tomohon City, a wood-based craft industry of cultural signif...
Herry Lucky Lombote, A. Soegoto, J. Pondaag· The Contrarian : Finance, Ac...· 0 citations
This study examines the influence of E-Service Quality and Perceived Value on User Satisfaction, with E-Trust as a mediating variable, among students of the Faculty of Economics and Business, Sam Ratulangi University (FEB UNSRAT) who use the DANA e-wallet application. A quantitative, causal-associative research design...
Maria M. Mamahit, A. Soegoto, J. Poluan· The Contrarian : Finance, Ac...· 0 citations
Intensifying competition among coffee shops in Manado City requires owners to strengthen their marketing strategies. Coffee Shop Maary offers quality products and a comfortable concept but faces suboptimal digital promotion and strong competition in the Wenang area, while prior SWOT studies have rarely examined micro-s...
Lidya Regina Natalia, A. Soegoto, J. Poluan· The Contrarian : Finance, Ac...· 0 citations
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