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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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A. Sufian

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Open access 2026

AI-Powered Marketing Strategies and Customer Satisfaction among Lazada Users in Malaysia

Artificial intelligence (AI) is increasingly embedded in e-commerce marketing through recommendation systems and predictive analytics. This study examines the relationships between personalized recommendations, predictive analytics, and customer satisfaction among Lazada users in Malaysia. Because the original manuscri...

Bong-Xiu Wen, Siti Nur Aisyah Alias, A. Sufian et al. · 0 citations

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