The Impact of AI Chatbot Implementation on Customer Satisfaction: A Study of Food and Beverage (F&B) Businesses in Labuan Bajo, Indonesia
This research aims to analyze the impact of AI chatbot implementation on customer satisfaction in the food and beverage (F&B) business in Labuan Bajo by examining the role of customer digital trust as a mediating variable. This research uses an explanatory quantitative approach with purposive sampling technique on 131...