Review
Open access
Sep 2026
The EFFECT OF BRAND LOVE ON BRAND LOYALTY AMONG LOCAL CHAIN SUPERMARKET IN NAIROBI COUNTY, KENYA.
The retail sector has experienced rapid growth and transformation over the last decade, shaped by intensified competition, the COVID-19 pandemic, technological innovation and changing consumer preferences. This dynamic has had a negative impact on brand loyalty worldwide, and similar patterns are apparent in African ma...
Beth W. Mwihaki, A. Wachira, L. Mwai
· International Journal of Eco... · 0 citations