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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

A. Wahab

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Review Sep 2026

Web cookies and AI chatbots as conversion catalysts: the mediating role of customer personalization in e-entrepreneurship

The study examines the impact of web cookies and artificial intelligence chatbots on customer conversion rates in the e-entrepreneurship environment, with customer personalization serving as a mediating variable. The research aims to understand how these digital marketing tools work individually and synergistically...

A. Wahab, Tanzeela Aqif, Maryam Azmat · 0 citations

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