The Influence of Social Media Marketing, Electronic Word of Mouth (E-Wom), and Customer Trust on the Purchase Decisions of MSME Products in Malioboro, Yogyakarta
The development of digital technology has transformed consumer behavior in accessing information and making purchase decisions. Social media no longer functions solely as a communication platform but has also become an effective marketing channel for Micro, Small, and Medium Enterprises (MSMEs). In addition, Electronic...