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Author

A. X. Selvakumar

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Review Oct 2026

Effect of Social Media Influencer Marketing on Consumer Buying Behaviour in Chennai

Purpose: The present study is an attempt to identify the primary social media platforms affecting the buying decisions of customers and to evaluate the effect of influencer marketing on consumer buying behaviour in Chennai District.Design: The study is based on the primary data obtained by structured questionnaire from...

A. X. Selvakumar · 0 citations

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