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Author

A. Y. Kettiramalingam

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Open access Sep 2026

Business Data Analytics and Predictive Modeling

- This study examines the role of business data analytics and predictive modelling in improving organizational decision-making and performance. Business data analytics integrates statistical techniques, data management, machine learning and data visualization to identify patterns, trends and relationships within organi...

V. P. Amuthanayaki, A. Y. Kettiramalingam · 0 citations

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