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Aarav Jhiriwal

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Review Open access Aug 2026

Greenwashing and Sustainable Marketing: A Bibliometric Analysis of the Global Literature (2005–2025)

This study examines the evolution and intellectual structure of research on greenwashing and sustainable marketing through a bibliometric analysis of 371 peer-reviewed articles indexed in the Scopus database between 2005 and 2025. Using bibliometric techniques and visualization through VOSviewer, the study analyzes pub...

Aarav Jhiriwal · 0 citations

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