Author

Aat Ruchiat Nugraha

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Review Open access Sep 2026

Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem

The rapid adoption of Generative Artificial Intelligence (GenAI) has transformed digital marketing by enabling brands to produce, personalize, and distribute content at unprecedented scale. However, increasing dependence on AI-generated content may create communication homogenization and weaken perceived brand authenti...

Saling Saling, R. A. Sularso, Teddy Indira Budiwan et al. · Lentera Negeri · 0 citations

Review Open access Aug 2026

AI-Driven public relations in health communication: Evidence from India and Indonesia

The results demonstrate that AI-powered public relations significantly enhance public trust and public engagement, and that the effectiveness of artificial intelligence in health communication is determined not only by its technological sophistication but also by its ability to promote relationships based on the trust...

Moti Pangkam, Andi Subhan Amir, Aat Ruchiat Nugraha · PRofesi Humas · 0 citations