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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Abdul Hannan

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2 papers indexed here

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Review Open access Sep 2026

Sustainable Marketing and Consumer Value: A Conceptual Perspective

Sustainable marketing has become increasingly important as organizations respond to growing environmental, social, technological and consumer concerns. The concept extends beyond conventional marketing objectives by considering how organizations can create consumer value while addressing sustainability-related expectat...

Rinku Choudhary, Abdul Hannan, Abhishek Sharma · 0 citations
Open access Sep 2026

Achieving Supply Chain Sustainability from Ambidextrous Supply Chain Strategy: Unearthing the Role of Digital Capability and Reconfiguration

This study investigates how an ambidextrous supply chain strategy enhances supply chain sustainability (SCS) during digitalization through the lens of dynamic capability and agency theories. It develops and empirically tests an integrated capability-based framework using PLS-SEM. The findings show that ASCS significant...

Abdul Hannan, Atif Hussain, Amit Kumar et al. · 0 citations

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