Author

Abdullah Abdullah

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Review Open access Aug 2026

The Role Of Big Data Analytics In Strategic Decision-Making And Business Performance: A Systematic Literature Review

Evidence is synthesized that BDA strengthens decision quality and speed by combining analytics capability, predictive modeling, artificial intelligence, and data-driven insights and recommends transparent, scalable, and human-centered analytics governance.

Amelia Contesa, Ilzi Adrolis, Wenni Syafitri et al. · Business System & Innova... · 0 citations