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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Abhishek Sharma

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2 papers indexed here

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Review Open access Sep 2026

Sustainable Marketing and Consumer Value: A Conceptual Perspective

Sustainable marketing has become increasingly important as organizations respond to growing environmental, social, technological and consumer concerns. The concept extends beyond conventional marketing objectives by considering how organizations can create consumer value while addressing sustainability-related expectat...

Rinku Choudhary, Abdul Hannan, Abhishek Sharma · 0 citations
Open access Aug 2026

Digital Altruism: The Influence of Social Media Marketing on Social Entrepreneurship Success

Social media has grown at a rapid pace and is now a new avenue providing social entrepreneurs with the resources of communication, community engagement, resource acquisition and social impact creation for sustainable business models. In this context, the present study aims to explore the impact of social media marketin...

R. Bharathi, Abhishek Sharma, A. Todmal et al. · 0 citations

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