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Abhishek Shrivastav

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2026

Impact of Artificial Intelligence Adoption on Supply Chain Performance Through Marketing Innovation: The Mediating Role of Organisational Agility and the Moderating Role of Technological Readiness

The research shows that AI implementation has the potential to positively impact supply chain performance, directly and indirectly, through marketing innovation and organisational agility, and technological preparation reinforces the connection between marketing innovation and performance.

Abhishek Shrivastav · 0 citations