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Author

Achmad Syukri Prihanto

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Review Open access Sep 2026

Analisis Strategi Integrated Marketing Communication pada Brand Launching Solo Safari

The transformation of Taman Satwa Taru Jurug into Solo Safari is part of the revitalization of tourism destinations in Surakarta City, accompanied by the implementation of a communication strategy through a brand launch event. The success of a brand launch is determined not only by a change in identity but also by the...

Achmad Syukri Prihanto, Rahmat Wisudawanto, Dyah Retno Pratiwi · 0 citations

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