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Author

Achmad Zaini

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Open access Sep 2026

The Mediating Role of Innovation in the Relationship Between Digital Marketing Capability and Marketing Performance: Evidence from SMEs in Malang Raya, Indonesia

This study aims to analyze the role of innovation in mediating digital marketing capability to increase the marketing performance of SMEs. Many studies have found that SME digital marketing capabilty can increase marketing performance. Does this effect also apply if the relationship between these two variables is media...

Achmad Zaini, Diana Eka Poernamawati, Mahmudatul Himmah et al. · 0 citations

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