Author

Adibah Yahya

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Conference Open access Aug 2026

UNLOCKING GENERATION Z ENTREPRENEURSHIP: THE ROLE OFENTREPRENEURIAL KNOWLEDGE, FAMILY SUPPORT, AND SELF-EFFICACY

This study investigates the influence of entrepreneurial knowledge, family environment, and self-efficacy on entrepreneurial intention among Generation Z university students in Bekasi Regency. Employing a quantitative explanatory design, data were collected through a cross-sectional survey of 105 purposively selected r...

Kesha Meiva Mandala, K. Harahap, M. Kosim et al. · Proceedings of the Internati... · 0 citations

Open access Aug 2026

Strategic Sustainability Marketing Framework: Integrating Marketing Capability and Environmental Analysis in Indonesia's Glass Industry

The increasing emphasis on sustainability has encouraged manufacturing firms to reconsider how they formulate marketing strategies to support long-term organizational performance. Rather than viewing sustainability as a separate corporate initiative, firms are increasingly expected to integrate environmental considerat...

T. Yuliarto, Anna Wulandari, Adibah Yahya · Journal of Economics and Man... · 0 citations