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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Advent Chandra

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Open access Aug 2026

FROM PLAY TO PURCHASE: HOW GAMIFICATION EXPERIENCE DRIVES PURCHASE INTENTION THROUGH TRUST, VALUE, AND ENGAGEMENT

This study aims to examine the influence of gamification experience on purchase intention, with perceived trust, perceived value, and customer engagement as mediating variables, among Shopee e-commerce users in East Java Province. This study uses a quantitative approach, with numerical scale data collected via an onlin...

Advent Chandra, Deverrel Ryanvianda, H. Siagian · 0 citations

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