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Author

Agus Cholik

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Review Open access Sep 2026

Digital Marketing Strategies and Customer Loyalty: The Mediating Role of Brand Equity in Online Consumer Behavior

This study examines the relationships among Digital Marketing Strategies, Brand Equity, and Customer Loyalty among online consumers in DKI Jakarta and West Java, Indonesia. A quantitative cross-sectional survey was conducted with 400 respondents selected through purposive and quota sampling, with equal representation f...

Agus Cholik, A. Kurniawati · 0 citations

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