THE EFFECTIVENESS OF POLITICAL PARTIES’ DIGITAL CAMPAIGNS IN THE 2024 LEGISLATIVE ELECTIONS: A CASE STUDY OF THE GERINDRA PARTY IN KUPANG CITY
This study evaluates the effectiveness of the Gerindra Party's digital campaign during Indonesia's 2024 Legislative Election in Kupang City and identifies the factors supporting and constraining its implementation, amid the growing strategic role of digital campaigning and rising social media use among young voters. Us...