Author

Ahmad Hanfan

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Open access Aug 2026

Integrating the Technology Acceptance Model and Trust in Technology: Determinants of Continuance Intention to Use QRIS among Generation Z through User Satisfaction (Evidence from Tegal City, Indonesia)

his study examines the influence of perceived usefulness, perceived ease of use, and trust in digital technology on continuance intention to use QRIS, with user satisfaction as an intervening variable among Generation Z. Data collected from 350 respondents aged 17–28 who had used QRIS twice in the past three months, an...

Kevin Indriawan, Ahmad Hanfan, Abdulloh Mubarok · International Journal of Man... · 0 citations

Open access Sep 2026

The Effect of Product Variety, Product Price, and Service Quality on Marketing Performance of Culinary SMEs in Tegal City

Small and Medium Enterprises (SMEs) play an important role in Indonesia's economic development by creating employment opportunities, increasing income, and strengthening regional economic resilience. However, increasing business competition requires SMEs to continuously improve their marketing performance. One of the S...

Feldi Aji Purnama, Ahmad Hanfan, A. Susilawati · ICOBIS · 0 citations