This study aims to investigate the correlation between young Muslim consumers’ intention to purchase electric vehicles (EVs) and their attitude, subjective norm and perceived control behaviour. It also investigated the moderating role of religiosity in the link between independent and dependent variables.
Drawing data from a sample of 210 young Muslim consumers, the current study used a cross-sectional survey design. To analyse the data, moderated mediation structural equation modelling using SPSS 28 and SmartPLS 3.0 was used.
The results showed a significant direct relationship between attitude, subjective norm and perceived control behaviour, all of which were associated with the intention to purchase an EV. However, the researchers discovered that religiosity’s moderating role is insignificant for attitudes and subjective norms, but significant and negative for perceived behavioural control.
This research was limited to a survey among the young Malaysian Muslim respondents. In the future, research should broaden the sample to encompass older generations, more countries and both Muslim and non-Muslim communities to comprehend their behaviours about green mobility.
The EV company can capitalize on the positive attitude of consumer green behaviour by highlighting EV’s environmental benefits and fully use marketing strategies via social proof, influencers and community leaders. Besides, to improve consumers’ perceived behaviour control, policies to support the use of EV need to be enhanced such as tax rebates, expanding charging infrastructure and constructing more service centres across the country.
This study is original as the findings provide evidence from a non-Western developing context, contributing to the global knowledge base by providing new evidence on the interaction between religiosity and environmental behaviour. The authors discuss the implications for theory and practitioners.
Ahmad Saiful Azlin Puteh Salin, H. Yusop· Journal of Islamic Accountin...· 0 citations
The effort of transition to more environmentally friendly energy is required recently due to awareness on severe climate change, environmental damage, and to ensure a long-term environmental, economic and social sustainability. In Malaysia, Micro, Small and Medium Enterprises (MSMEs) type of business are importance in supporting and accelerating the national economic development. This type of business make up a large part of the country’s human workforce and contributed to more than 90 percent on the gross domestic product (GDP). Unfortunately, MSMEs have many reasons and experience several challenges to adopt energy transformation practices. Thus, the aim of the study is to explore the challenges and barriers faced by MSMEs in adopting sustainable energy solutions. A review from literature finds that among of these problems include high initial investment costs of renewable energy technologies, insufficient government support, lack of skilled workforce and poor knowledge on energy efficiency measures. The study also wishes to examine the role of policy, frameworks, financial incentives and capacity building in assisting MSMEs to transform their energy efficiency. This research also intend to assess the current state of energy use among Malaysian MSMEs and understand their needs to provide recommendations to overcome these obstacles. Implementation of renewable energy and elevation of energy-efficient practices by Malaysian MSMEs can contribute significantly to carbon emissions reduction. This will lead to a more sustainable low-carbon economy and hence achievement of Malaysian Net Zero target by 2030. Besides, stakeholder collaboration such as government agencies, industry players, regulatory bodies and financial institutions, are also critical in expediting a impactful energy transformation for small business in Malaysia.
Ahmad Saiful Azlin Puteh Salin, Norliana Omar, Siti Marlia Shamsudin et al.· International journal of res...· 0 citations