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Author

Ahmed Medjedel

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Review Open access Aug 2026

Cultivating Green Consumers: The Impact of Digital Marketing on Sustainable Consumption in the Saudi Context

Objectives: This research paper explores the role of digital marketing in fostering sustainable consumption in Saudi Arabia, a country undergoing rapid economic and social transformation under Vision 2030. By examining the interplay between digital marketing strategies, consumer behavior, and sustainability, this study...

Elkhansa Medjedel, Ahmed Medjedel, Munirah Abdullah Alsolaim · 0 citations

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