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Author

Ajeet Tiwari

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Open access Oct 2026

Explainable AI-Driven Recommendation Systems and Consumer Buying Behaviour: The Mediating Role of Trust and Perceived Personalization in E-Commerce

The rapid diffusion of artificial intelligence (AI) in e-commerce has transformed consumer interactions with digital platforms through algorithmic recommendation systems. However, their complexity and opacity raise concerns about transparency and trust. This study examines how explainable AI-driven recommendation quali...

Ajeet Tiwari, Sheshpal Namdeo · 1 citation

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