Ajeng Putri Rahayu

The Influence of Halal Awareness, Product Quality, and Masculinity on the Purchase Intentions of Male Muslim Gen Z Consumers Toward Halal Skincare Products

The beauty and personal care industry in Indonesia is growing rapidly, and the trend toward skincare is no longer dominated solely by women but is also beginning to shift toward the male market segment, particularly Generation Z. As a country with a Muslim majority, halal certification is a crucial factor that must be...