Review
Open access
2026
Comparative Analysis of Social Media and SMS Marketing Influence on Purchase Decision of Telecom Subscribers in Osun State, Nigeria.
Modern digital transformation has positioned digital marketing as a core strategy for telecommunication firms seeking to acquire and retain subscribers. However, in developing markets like Nigeria, subscriber decisions are constrained by varying digital access, network quality, and message intrusiveness. Empirical evid...
I. Onigbinde, Olajide Kafayat Olayinka, O. Olajide et al.
· International journal of res... · 0 citations