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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Akpabio Aniekan

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Open access Aug 2026

Effects of Branding on Consumer Buying Behaviour in the Financial Industry of Nigeria: A Case of Heritage Bank PLC

This study examines the effects of branding on consumer buying behaviour within the Nigerian financial industry, using Heritage Bank PLC as a case study. The research was motivated by increased competition in the banking sector and the need for firms to differentiate themselves through effective branding. Primary data...

Akpabio Aniekan · 0 citations

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